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Group Marketing Executive

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Reference - 49754
Location - Leicestershire
Salary - £40,000
Job type - Permanent

As a member of the UK Head Office Executive Team, lead the evolution and implementation of the company strategic marketing plan.

Working directly or with marketing partners as appropriate, support the UK, Middle East and Australian businesses in developing and implementing their operational plans, managing their annual promotional budgets and monitoring performance.

Accountabilities:

Planning and sales support
Assist the regional teams in developing their annual sales and marketing plans and in supporting their subsequent implementation.
Areas to be covered:
• Target account objectives
• Key account and channel partner relationship management
• Sales targets
• Promotional budgets

Sales and marketing Collateral
Develop and maintain marketing collateral including:
• Websites and landing pages for each region
• Digital and print brochures and specification sheets
• Customer case studies
• Presentation, proposal and pricing templates

Branding
Ensure consistency of look and feel of logos, messaging, colour, font, graphics, photography, iconology and tone of voice across company products and marketing collateral.

Lead generation
Plan and execute lead generation activities including:
• Periodic sector campaigns
• Trade exhibitions
• Sponsorship of industry networking events

Advertising and communication
Manage and support digital and print promotional activities including:
• Twitter and other social media
• Company news items and blogs
• Active SEO strategy
• Routine PR
• Digital and print advertising

Market Analysis
Garner, compile, analyse, review and report on market trends including:
• New business opportunities
• Competitor activity
• Changes in compliance and best practice
• Other environmental trends

Product Range
Identify, evaluate and prioritise product enhancements by means of:
• Market surveys and focus groups
• Stage gate reviews of costs and benefits

Provide field support for new products and applications including:
• Alpha and beta site testing
• Customer trials and pilots

FRS strives to be an equal opportunities employer, and is committed to treating all applicants alike. FRS does not treat any individual on grounds of sex, age, colour, marital status, race, nationality or ethnic or national origin, religion, sexual orientation, disability or membership or non-membership of a trade union, less favourably than others. All vacancies advertised are open to all ages.

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