The Head of Digital Marketing will provide vision and leadership for the strategic development of the company’s digital marketing landscape, ensuring the delivery of an excellent, stimulating and innovative digital experience to our customers.
As an expert in your field, you will lead the enhancement of the company’s digital channels through continuous development and enhancement of our digital presence, including user experience (UX), content, SEO, CRM and mobile. Throughout, you will drive the brand through all communications and channels – maximising reputation, reach and profitability.
Oversee the development of core content and social strategies through the content team to enrich engagement, exercise synergies across marketing outputs and unlock potential content and social-led themes and marketing campaigns.
You will also give strategic direction and leadership to the digital team, to ensure rich engagement. You will lead further CRM integration to facilitate personalised, relevant and timely communication with our audiences to enable them to have a best-in-class, rich and seamless retail experience.
Success will be measured by the development and delivery of a marketing and social strategic plan, quality of output, audience engagement, the meeting of bespoke KPIs and analytics; as well as company performance.
Skills and Experience Required:
– Previous experience in a similar role
– Experience in online retail
– Strategic development, digital performance and innovation
– Team management
– Online Brand Management
– Social Media Management
– Customer Relationship Management