Marketing Manager

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    3 weeks ago
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My client is a dynamic, privately owned, business operating in Manufacturing and Sales & Distribution Industry ideally situated on the Derbyshire / Leicestershire / Staffordshire Boarders.

Due to planned expansion, they now have a newly created Marketing Manager vacancy to join the business to help in the company’s growth strategy from £50m to £100m over the next 5 years.

In consultation with the Managing Director, Sales Director and Commercial Director the successful candidate will be responsible for the creation, leadership and development of a Marketing Department

Role Overview:
• Develop the annual marketing plan / strategy and budget for the business
• Coordinate the implementation of the marketing plan and to take ownership of completing the actions necessary to deliver agreed marketing initiatives as set out on time and in budget.
• Build and develop a marketing team to ensure the successful deliver marketing plan ensuring the delivery of projects to achieve marketing goals and objectives.
• To provide practical marketing support to sales teams, distributors and customers to achieve stated commercial objectives and complete specific sales support requests on time and in accordance to budget.
• Ensure timely, open and effective communication of company activity to the SLT to achieve a fully integrated approach to marketing throughout the Group
• Develop the brand strategy, ensuring the brand is used consistently in all executions and supports company overall brand vision.
• To monitor competitor activity, analyse market trends, interrogate internal sales information and conduct specific market research to inform marketing plans.
• To plan, develop and coordinate the implementation of fully integrated marketing campaigns to timescale and within specified budget, including:
• Creative Development – conceptual idea generation of visual and messaging through to final implementation;
• Video and CGI – agreeing brief, developing storyboard and script, overseeing production and editing;
• Technical and Promotional Literature – agreeing brief, organising copy both writing it and sourcing, organising photography, overseeing design, production and distribution
• Advertising campaigns – agreeing message, organising and approving design, agreeing placement;
• Direct Mail – database management, production of mailing materials, organising fulfilment;
• PR – agreeing campaigns, organising copy, liaising with PR consultant;
• Events – organising event and exhibition attendance and displays;
• Point of Sale – agreeing format and message, organising and approving design, production and distribution;
• Social Media – agreeing and setting up appropriate social channels, agreeing and organising messaging/content;
• SEO and PPC Campaigns
• Email marketing – plan and co-ordinate e-alert activity.
• Plan and implement effective product launch strategies.
• Plan and co-ordinate ongoing development of the company’s websites.
• Responsible for the effective use of CRM to enhance customer and consumer communications.
• Effectively manage the work of external agencies and suppliers – creative, PR, digital – to ensure timely delivery of projects to budget, deadline and standards required.
• Evaluate completed marketing activity to assess commercial impact (business benefit vs budget).
• To complete any other task as is reasonably requested.

Person Specification:
The ideal candidate will have previous experience operating in a similar position and be looking to join a dynamic forward thinking business where they can play a key role in the development and delivery of the company’s marketing strategy.

• Preferably 5 years’ experience in a marketing/brand executive role, at least 2 years of which include responsibility at brand/marketing manager role.
• Planning, development and delivery of fully integrated results driven marketing campaigns which include experience in at least 5 of the following areas:
– Video Production
– Technical Literature production
– Advertising campaigns
– Direct Mail
– PR
– Events and Exhibitions
– Social Media
– SEO or PPC Campaigns
– Website
– Email marketing
• Planning and implementation of effective product/market launch strategies.
• Promotional support of sales teams, agents and distributors.

Key Skills:
• Creative flair and ability to deliver creative concepts and marketing solutions to business problems.
• Proven project management and planning skills focussed on project completion and delivery.
• A capable multi-tasker.
• Ability to work with multiple cross functional teams.
• Excellent communication and organisational skills.
• Attention to detail.
• Analytical, numerate & literate.
• Can use initiative
• Work independently with minimum supervision

In return my client is able to offer and varied and progressive position with future growth to Marketing Director position.

This is a highly autonomous role and offers candidates an excellent opportunity to start from scratch in the creation and roll out of a marketing strategy.
A competitive basic salary of £40,000 to £50,000 coupled with excellent benefits and scope for hybrid working can be offered.

Disclaimer - FRS strives to be an equal opportunities employer and is committed to treating all applicants alike. FRS does not treat any individual on grounds of sex, age, colour, marital status, race, nationality or ethnic or national origin, religion, sexual orientation, disability or membership or non-membership of a trade union, less favourably than others. All vacancies advertised are open to all ages.